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Blog: Net Zero. Better for business, better for everyone- Thrive

Net Zero COP26 Clean Energy Cheshire East Growth Hub 09/11/2021

Thrive have found many benefits to being sustainable

As COP26 takes place, the Growth Hub asked three local businesses to share their journeys in becoming net zero and what COP26 means to them.

We spoke to three businesses who have made a commitment through the SME Climate Hub, which provides a one-stop-shop to make a climate commitment and access best-in-class tools and resources.

Dave Powell is the Managing & Creative Director of Thrive, the Brand + Demand marketing agency based in Cheshire. Here Dave explains how their company have been embracing sustainability and the benefits they have found from doing this.

We’ve always focussed on sustainability in our business – simple things like meeting virtually with long-distance clients (even pre-pandemic) and working with suppliers who are located nearby, to help reduce travel/delivery time. Not to mention the basics, like plastic and paper recycling. 

In fact, and quite rightly, we’re increasingly expected to demonstrate our green credentials to prospects and clients – particularly when bidding for work in the Public Sector, where a stance on sustainability is often a prerequisite. 

But recently, there’s been a sense we can do even more. Aside from heightened media coverage, I speak to clients daily who are bumping sustainability back up the priority list. And that’s a great opportunity to help and input on ideas, yet sometimes it’s difficult to know where to start. Which is why we made the commitment to join the SME Climate Hub. 

If you haven’t come across the SME Climate Hub you can find loads of information here: In summary, it’s a government initiative to help SMEs reduce carbon emissions and make steps towards Net Zero. From cycle to work schemes, to building insulation and LED lighting you’ll find there’s plenty to help guide you – and if you’re like us, a few ideas you may not have considered. 

Naturally, there are plenty of direct business benefits from being more sustainable. Here’s three areas where I know we benefit: 

  1. It helps us win and retain business 
  2. It helps with recruitment – candidates often ask for our view on sustainability 
  3. It reduces cost - such as travel and energy consumption 

Let’s be honest, the last almost 2-years has been challenging for business, and understandably, sustainability might have slipped down the priority list. However, as we adapt and move forward, I’d urge you to consider both the environmental and commercial benefits of taking steps towards Net Zero. You’ll find its better for business and better for everyone.  

Find out more about Thrive here

Find out more about the SME Climate Hub here