Tenders
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As an organisation we have a wide variety of opportunities for businesses to work with us. Any current opportunities are shown below.
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Invitation to Tender: Development and implementation of a destination website.
Marketing Cheshire is the Destination Management Organisation (DMO) for Cheshire whose responsibility is to market and promote the destination as a great place to live, work, invest and visit. We operate several distinctive brands to cover specific markets, from B2B to B2C. Our consumer facing brand Visit Cheshire is the touch point for attracting over 3m visitors annually to the county. We recognise that a strong digital offering is essential to improving on our visitor numbers, and ensuring we have the systems in place that grow with demand and flex with our specific markets. Alongside our visit brand we hold the rights to ‘Meet’; a consumer facing brand for conferencing and business tourism. Marketing Cheshire is a Local Visitor Economy Partnership recognised by Visit England, bringing our visitor economy in Cheshire and Warrington together under a shared vision and set of goals.
The critical infrastructure that underpins the Visit Cheshire brand is visitcheshire.com our destination website and DCMS (Destination Content Management System) which has been the platform for much of our digital offer since 2018 and is our primary marketing tool for consumer activity. Consumer behaviour and expectations of visitors have changed, as has website functionality, technology and design, particularly in the Destination Management industry where websites are inspirational and visual rather than informational.
Our current website is nearing end of life at a time when our marketing tools and systems need to be dynamic, flexible, and adaptive to consumer trends. More significantly given our ambitions to make Cheshire a nationally recognisable destination, the infrastructure that underpins our digital offer should match this ambition.
We are therefore looking to appoint a provider to develop a new visit website and DCMS that underpins our destination led digital offer. The output from this project provides an opportunity for the provider to develop a long term relationship with Marketing Cheshire and support on additional digital projects around visitcheshire.com and our ancillary brands.
Scope
To develop a new destination website from the ground up as we reshape our offer to consumers and
partners with key themes around multiple destinations, accessibility, and sustainability.
• Inspirational led user experience
Site and page design that allows for an inspirational led approach to destination marketing, with
information and content positioned in a considered way. The general user experience of the website
should be clean, engaging and highly visual.
• Destination led structure
Site navigation and page structure should reflect the number of different destinations on offer within Cheshire alongside the wide range of activities, attractions, and itineraries.
• Personalisation
Tools that allow a level of personalisation for visitors, ie itineraries, favourites, routes/ walks and more. Flexibility to develop personalisation features, for instance an account section to save itineraries, tickets or personalisation preferences or information around forthcoming planned trips that enhances the user experience whilst in-destination.
• Monetisation opportunities
A range of options for partner promotion or flexibility to integrate advertising and paid opportunities with our partners as part of a partner’s portal.
• Flexible and dynamic content
Page builder tools that allow us to rapidly create responsive landing pages for campaigns using dynamic content without reliance on the provider.
We require this work to be completed by the end of December 2024 at the latest. Interim milestones will be agreed with the appointed consultant. Deadline for submissions is 29th March 2024.
We require a full breakdown of costs detailing developments that are required to meet the brief and additional developments or components that can enhance the end product.
The budget for this project is £65,000, whilst we will expect variations as the project develops, we expect bids to be within 10% of the budget value.
Proposals should include:
• Introduction (maximum 500 words)
• Detailed approach statement (maximum 1000 words)
• Proposed timetable for production including key milestones.
• Demonstration of experience of providing similar services (maximum 1000 words)
• A video demonstration that shows the functionality of the DCMS (max 5minutes)
• Breakdown of modules and associated costs, outlining the required modules to fit the brief and
additional modules that can enhance and extend functionality.
• Financial proposal with daily rates and individual consultant day/time allocations
• Financial proposal that shows recurring costs post-implementation, hosting etc.
Proposals must be in an electronic format (PDF) and emailed to: tenders@cheshireandwarrington.com by the closing date for submissions 29th March 2024.
Download the full tender here
Destination Website Tender
DATE ADDED: 3/15/2024 9:20:37 AM