Google Analytics GA4 Webinar

In July 2023 Google switched from UA to GA4 Analytics for website reporting. 

This is a beginner's guide to using GA4 to analyze your web stats

Topics covered include:  

• What is GA4?
• How has Google Analytics changed?
• Have you updated to GA4? If not, here's how to do this.
• The main challenges GA4 solves.
• How the GA4 hierarchy works 
• An overview of reporting, how it works and what sorts of reports can be created.
• How to link GA4 and Google Ads.
• How do conversions work and what exactly you can track.
• Q&A 

Run by Agency 97.