Colin Potts

International Tourism Management Programme Leader

Senior Lecturer and leader of the International Tourism Management programmes at the University of Chester, Colin is knowledgeable in the fields of destination marketing, development and management.

With a keen interest in cultural and heritage tourism spanning over 20 years. He fosters collaboration between destination management organisations such as Marketing Cheshire and the wider visitor economy, as Chair of Destination Chester he steers the conversation and kick starts initiatives that drive footfall and visitor growth to Chester’s local economy.