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Which racecourses are the most ‘Instagrammable’ in the UK & Ireland?

visitor economy 2/4/2022 12:00:00 AM

Chester Racecourse is the most ‘Instagrammable’ racecourse

Chester Racecourse is the most ‘Instagrammable’ racecourse in the UK & Ireland, a study by myracing has revealed.

Affectionately known by locals as the ‘roudee’, the popular track has accumulated 70,448 ‘hashtag’ mentions on Instagram; an impressive feat considering that the capacity at Chester is just 25,000. 

Our sentiment data, which was assessed using the amount of hashtags compared to the maximum racecourse capacity, put the North West venue ahead of bigger hitters such as York, Cheltenham and Ascot. 

Galway, home to the famous seven-day summer Festival, finished in third spot, while York, home of the Ebor meeting, just found one too good on this occasion. 

Cheltenham Racecourse had the most Instagram hashtags in the UK with 81,969, but the massive 67,500 capacity at the home of National Hunt racing meant that Prestbury Park dropped a few places down to fourth. 

The picturesque Killarney surpassed expectations in sixth position, while the top 10 was rounded off by Newmarket, Musselburgh, Goodwood and Ayr. 

 

Ranking

Racecourse

Country

Amount of hashtags

Posts per capacity

1

Chester

England

70,448

2.82

2

York

England

75,185

1.25

3

Galway

Ireland

55,153

1.23

4

Cheltenham

England

81,969

1.21

5

Ascot

England

61,796

0.88

6

Killarney

Ireland

4,388

0.73

7

Newmarket

England

31,434

0.70

8

Musselburgh

Scotland

6,734

0.67

9

Goodwood

England

17,183

0.57

10

Ayr

Scotland

9,933

0.55


Chester, a fashion and WAG hotspot given it’s close proximity to Manchester and Liverpool,  hosts the May meeting later this year and has several Saturday slots throughout the summer months. 

Home to the Chester Cup, one of the key marathon battles in the Flat season, the unique track is one of the oldest in the world, having opened in 1539. 

Looking around the rest of the globe, Churchill Downs had the most amount of hashtags overall, recording a whopping 115,898. The home of the Kentucky Derby can host as many as 165,000 spectators. 

For the latest racing tips and predictions, please visit myracing.com