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New national funding secured to further boost Chester’s tourism outlook

visitor economy 4/1/2022 12:00:00 AM

£100K funding secured from VisitEngland

Marketing Cheshire, the organisation behind Visit Chester & Cheshire, has been successful in securing £100K funding from VisitEngland for continued work promoting the city of Chester.

This new ‘Escape the Everyday’ campaign will sit alongside the ‘Our family welcomes your family’ campaign that recently launched using local families and family run businesses sharing what they love about Cheshire to families elsewhere in the UK.

The campaign will coincide with the completion of the new Northgate development, the opening of Wildes hotel on the city’s historic Rows and the launch of the new indoor market. It will also include promotion of all the Jubilee celebrations around the city. It will reinforce and complement the work carried out by Destination Chester, the economic network of tourism partners who have created city wide initiatives like Spring Blooms, The Nest and the Chester Moon.

Joe Manning, CEO Marketing Cheshire, said: ‘Chester’s tourism offering is fantastic and is absolutely competitive of some of the great European cities. Not only do we sit in one of the most architecturally interesting cities in the country, spanning through so many historical eras, including lots of Roman heritage - but we combine that with an excellent modern offering. We are nationally acclaimed for our food scene, we have one of the most independent high streets in the country and we are right on the banks of the Dee with all the varied watersports activity that offers.’

‘This funding will go directly to promoting our city’s tourism partners around the UK and it will support the recovery of our businesses while showcasing to a new audience the breadth of experience that Chester offers.’

VisitEngland Director, Andrew Stokes said: ‘VisitEngland is very pleased to be delivering this fund to support destinations locally as they align their activities to our national ‘Escape the Everyday’ campaign, encouraging more people to discover the fantastic array of tourism products on their doorstep and further afield.’