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Knutsford’s wine merchant Morgan Edwards expands with move to King Street

Cheshire East Marketing Cheshire Board Knutsford 05/08/2022

Wine retailer is relocating to King Street

Knutsford- based independent wine merchants Morgan Edwards are relocating from their market hall premises to a central location within the town’s premier shopping hub, King Street.

Morgan Edwards, run by two university friends, Morgan Ward and Edward Speakman, was established in 2018 and started its retail venture in Knutsford Market Hall. Despite the pandemic, the past four years have seen the company experience significant growth with a loyal customer base and the move to King Street is an endorsement of the progress the pair have made.

Morgan and Edward met at Manchester University and before opening in the Market Hall, Edward had an extensive career in wine retail, trade, and fine wine and spirits valuations, and Morgan had experience in bar management and investment banking. Having established a strong presence in the Knutsford community over the past four-and-a-half years, they are excited to become part of the high street and have even more contact with their customers.

Morgan Ward said, “We are so pleased to be making the move to King Street. The larger and more prominent location will enable us to offer an expanded range of wines as well as hosting tastings, offering valuations, and collaborations. The location will raise our profile and customer base. It isn’t all wine either – we also specialise in vintage port and rare whiskeys. Whether you pop in after work for a glass of wine, a bottle for Friday night, or are looking for a celebratory case, we can help.”

Edward Speakman said, “We’ve worked extremely hard through some challenging times for the high street. We diversified during the pandemic with our wine club and wine deliveries, and this helped to grow our customer base. Our customers are our friends, and we love surprising them with our more unusual wines. We’ve proved there is a place for bespoke and specialised wine merchants in Cheshire and we are looking forward to the next chapter in our story.”

The pair are busy getting the premises ready for a soft opening in mid-August with a formal launch in early September. Morgan Edwards will be based at 88 King Street, Knutsford, WA16 6ED.