Exporting Case Study: Wymbs Engineering
Case Study
Exporting
Growth Hub
28/06/2022
The company makes machinery for brands across the world
Family-run engineering business Wymbs Engineering is a leader in creating machinery for the food industry.
Now in its 40th year, the Poynton-based company has grown from a small fabrication workshop that serviced and upgraded machinery in the bakery and confectionery industries, to becoming a major player in the sector, counting major global brands among its customers.
Having gradually built up a strong export revenue over the past four decades, the company makes machinery for brands across the world, including in Australia, Brazil, Japan and South Africa.
Its exports make up for around 80% of its turnover, but the team are determined to expand its offering further and increase standardization across its product lines.
As part of their ongoing relationship with the Department for International Trade (DIT), Wymbs Engineering was advised by their International Trade Adviser of the Internationalisation Fund. Wymbs Engineering used this funding to attend Gulfood, a trade show in Dubai that brings together the food and drink community from across the globe. Wymbs Engineering, who already exhibit their machinery at selected overseas trade shows, had identified Gulfood as a major trade show they were keen to explore and the funding enabled key members of their team to attend
Kevin Wymbs, Director at Wymbs Engineering, said: “Being able to attend Gulfood was a major coup for us as some of the biggest players in the food and drink industry are there, so we knew it had the potential to open up new doors and give us the opportunity to expand even further overseas.
“As a result of our team going, we secured a huge lead that is now being progressed and will hopefully become a customer of ours. This would not have been possible if we hadn’t got the right funding to travel there.
“We’re now looking forward to moving into new countries and creating a more streamlined set of services so that we can provide an even better offering to customers.”