Cheshire West and Chester Council appoint Signs 24-7 to deliver window vinyl project

Mid-Cheshire based signage specialists, Signs 24-7, have been appointed to deliver a comprehensive window vinyl project by Cheshire West and Chester Council.

It’s part of a re-opening programme that the Local Authority is working on with partners to support and accelerate economic recovery in the borough and is being facilitated by the Government’s ‘Welcome Back Fund.’

The main aim of the scheme, which will initially be rolled out across Chester, Ellesmere Port, Northwich and Winsford, is to make high streets, towns and the city centre look great.

In line with this, empty commercial units will be brought to life with eye-catching designs and murals to help connect visitors and residents with the places they live, work and spend leisure time.

This is part of a programme of work to help drive footfall, raise dwell time and increase local spend with retailers, hospitality, accommodation, leisure, cultural and visitor economy providers.

Signs 24-7 are immersed in the project from end-to-end. This involves site surveys, creative idea generation, design and artworking before they manufacture the vinyl designs and install them across the different locations.

The work was awarded following a competitive tender process and comes only a few months after the company delivered a COVID-19 high street recovery project on behalf of Halton Borough Council.

All of the designs are set to be rolled out later this autumn and Director at Signs 24-7, Wendy Batey-Gray, is proud that the company are aiding Cheshire West and Chester Council in their mission to help the county bounce back from the pandemic.

“We’re delighted to be working with the Council on this project,” said Wendy. “Our team all live locally and are incredibly passionate about Cheshire, so to play a part in the borough’s recovery through this scheme is really rewarding.

“We can’t wait to collaborate with the council’s regeneration teams and help bring their vision to life. It’s so exciting to be involved in the project from start to finish.”

Cllr Richard Beacham, Cabinet Member for Inclusive Economy & Regeneration at Cheshire West and Chester Council said: “It’s heartening to see that in towns across West Cheshire people are returning and footfall is rising closer to pre-pandemic levels. We are also seeing new independent shops opening and there is a definite appetite from shoppers who are looking to try interesting new things.

“The pandemic has clearly had a major effect on the whole country and it has obviously meant closures of large chains on our high streets. However initiatives like this are part of the actions we can take as a council to make sure that a closed shop still has an interesting frontage and lifts the appearance of the area for other local businesses. 

“Wherever you live in our borough, supporting local businesses by spending time on your local high street with friends and family is one of the best things residents can do to help Cheshire’s high streets to thrive.”

The Welcome Back Fund is funded through the European Regional Development Fund and is managed by HM Government.