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Cheshire-based Triathlon Series returns for 30th anniversary year backed by historic breakfast company

LEP 3/30/2022 12:00:00 AM

Mornflake supports one of the UK’s biggest triathlon events.

Cheshire breakfast giant Mornflake has thrown its weight behind one of the UK’s biggest programmes of triathlon events taking place up and down the country over the next few months.

The ‘Millers of Mighty’ Oats, recognised for its commitment to promoting health and wellbeing, is sponsoring the UK Triathlon Series which encourages people of all abilities to take on a fitness challenge.

The Series, marking its 30th year, is back with a full programme of events from April, and after many were forced to cancel during the pandemic, organisers plan to make it the ‘biggest and best’ with new challenges for the super-fit and beginners.

More than 10,000 people are expected to take part, kicking off with a Mornflake porridge breakfast before pinning on a branded race bib to test their endurance with a long distance swim, cycle and run or one of the shorter distances designed for first-timers and children.

This year’s programme, beginning in Birmingham on April 24 and running to October, includes a World Triathlon Qualifier for championships to be staged in Pontevedra, Spain next year and a return to Nantwich where the Series all began 30 years ago.

There are 17 dates in total with Barony Park and Nantwich Swimming Pool hosting the Cheshire event on May 22 and the North West Triathlon on September 2022.

Beginners can choose distances starting at a 200m swim, 9k cycle and 2.5k run and organisers, based in Wybunbury, Cheshire are inviting fundraisers to compete at their own pace in the CRUK Wave for Cancer Research.

UK Triathlon race director Keith Hancock said: “Mornflake has been a stalwart of the Series for many years and it’s great to have this local company onboard again in our special anniversary year.  

“We pride ourselves on building long-lasting relationships with our partners and Mornflake is a great fit with our ethos of encouraging all abilities to take on a fitness challenge and feel the thrill of reaching the finish line.

“Competitors love their Mornflake porridge and there’s always a buzz around the company’s orange marquee as they sign in and collect their breakfasts.

“We are delighted to be back with a full programme, and with our oldest sponsor at our side we hope to make this year the biggest and best yet.”

Mornflake is the go-to breakfast brand for many top athletes including Cheshire’s very own Paralympic gold medallist Andy Small and an all-girl team who triumphed in the Talisker Whisky Atlantic Rowing Challenge.

The company, founded in 1675, produces a wide range of health-packed porridge, granola and muesli products including Organic Oats approved by the cholesterol charity Heart UK and Fibreful Oatbran Porridge. With double the fibre of rolled oats, the product line is endorsed by the digestive health charity Guts UK.

Managing director James Lea said: “The UK Triathlon Series was born just a few miles from our mill in Crewe and now gives thousands of people an annual fitness challenge to strive towards while also providing a platform for fundraising.

“Getting behind it each year offers us an opportunity to spread the word about including home-grown British oats in a healthy diet and encourage exercise from a young age.

“We look forward to meeting competitors at the start and finish line over the coming months.” 

For more information on Mornflake products visit www.mornflake.com

To take part in a UK Triathlon event call 01270 842800 or visit www.uktriathlon.co.uk