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A new place brand for Knutsford

22/05/2024

Funded by UK Government Shared Prosperity Fund

A new place brand to promote Knutsford has been launched by Knutsford Town Council.

Discover Knutsford has been developed with funding from UK Government Shared Prosperity Fund and aims to elevate Knutsford’s profile on a regional and national scale.

Designed by the team at Knutsford’s own Bella Design and Marketing the Discover Knutsford brand captures the essence of the charming market town. With a focus on exploration the brand invites individuals to uncover the hidden gems and heritage that makes Knutsford a special destination.

Tessa Blakemore, Account Director at Bella Design and Marketing said “Our creative studio really enjoyed working with the team at Knutsford Town Council to create the new brand identity for Discover Knutsford. Our designers produced a contemporary, stylish brand which takes inspiration from the traditional architectural features and colour palette of the environment. It was important to respect the heritage whilst positioning Knutsford as a forward-thinking, multi-faceted place to visit. The emblem of the archway invites visitors to look beyond the obvious and discover everything our vibrant town has to offer.”

Discover Knutsford has been launched on social media to provide information on upcoming events and offering insights into everything Knutsford has to offer. It aims to be a resource for both residents and tourists, helping all to discover more of what Knutsford has to offer.

The UK Government Shared Prosperity Fund is also funding the development of a Discover Knutsford website and the creation of video and photography content to help market Knutsford and support the local economy.

Sandra Curties, Town Centre Manager at Knutsford Town Council said “Ultimately the aim of Discover Knutsford is to increase awareness and encourage visitors to Knutsford. This will help Knutsford businesses and visitor attractions thrive and ensure we continue to have a vibrant and diverse town.”

“We are excited to use Discover Knutsford as a platform to showcase the unique charm of our town and put Knutsford on the map.”

For more details follow Discover Knutsford on Instagram @discoverknutsford and Facebook: Discover Knutsford. The website www.discoverknutsford.com will launch later this year.