Visitor Economy

Cheshire's Destination Management Organisation (DMO)
Marketing Cheshire is responsible for building an effective tourism and place marketing strategy, promoting the sub-region nationally and internationally to business and leisure visitors, and investors.
Cheshire has an exciting and evolving tourism product, with Chester Zoo recognised as the third best zoo in the world and the most visited tourist attraction in the UK outside of London, Jodrell Bank a UNESCO World Heritage Site, Cheshire Oaks Designer Outlet the biggest shopping centre of its kind in Britain, and the heritage city of Chester, home to the world’s oldest racecourse still in operation, the largest Roman amphitheatre in the country and housed within the world's most complete Roman walls.
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Visit Cheshire
Through Marketing Cheshire, we unite destinations, attractions, accommodation providers, event organisers, transport partners and local businesses under one powerful vision – to grow Cheshire and Warrington’s profile, visitor numbers and spend.
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Download the new Destination Management Plan
Working with visitor economy leaders and stakeholders we have developed an aspirational plan for the next five years. Our vision is that by 2029 Cheshire will be nationally recognised as an aspirational destination, where visitors can be assured of premium but accessible experiences built on unique heritage, a modern and sustainable approach, cultural facilities, quality businesses, a warm welcome, and a strong outdoor offer.
Download the DMP here
Meet in Chester and Cheshire
Our Meet in Cheshire specialist team can help you source venues for your next event, conference or business meeting.
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